A Study of Taiwan Automobile Exhibition－based on A Narrative Way of the Design Model Analysis

• Main Authors: Tai Jen - Shen, 蔡任伸
• Other Authors: Yang Yu — Fu
• Format: Others
• Language: en_US
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/11125077723151691969

碩士 === 國立雲林科技大學 === 空間設計系碩士班 === 90 === Abstract: When most consumers intend to purchase automobiles in Taiwan, what first comes to their mind about automobiles is to visit a variety of ubiquitous automobile exhibition along the street. Among a variety of automobile exhibition, how to draw consumers''attention, make customers understand the products, and further gain an recognition of the company’s brand from customers are the challenges for designers. This is also the fundamental requirement for the successful automobile exhibition. Based on the starting point of story-telling in a narrative way of the design model, it could make designers to understand what consumers''tastes by applying a narrative way of the design model. In addition, designers could create the exhibition space which would elicit consumers''visit and satisfy their desire in space via this design model. Therefore, this study is based on a narrative way of the design model for automobile exhibition design in a discussion of which how to apply the story-telling method, and makes designers to understand consumers’need and tastes. This study would help designer to create automobile exhibition space which accommodate customers ’needs and also fulfill the enterprise’s principle. The contents of this study are primarily divided into two parts: 1 the theoretical framework 2 the practical progression In theoretical framework, the literature of automobile exhibition design is been reviewed; besides, the establishment and the review of a narrative way of the design model are included to this study as the main focus. Ideally the purpose of applying a narrative way of the design model is anticipated to be appropriate for the study of automobile exhibition. In the practical progression, it is based on the practical field investigation of the automobile exhibition in the three main city regions, Taipei, Taichung, and Kaohsiung through hand-drawn sketches and photography to record images of the current condition on site. In process, the characteristics and issues of Taiwan automobile exhibition are been disclosed and identified, and further the theoretical framework is to build a narrative way of the design model for automobile exhibition for analysis and the design framework. “A narrative way of the design model “applies three theoretical design means:“ the scenario method”, “design culture codes” and “a narrative way of the design method”. In process, it could be categorized into “the principle of applying the narrative way of design model in analysis and design”. The former is primarily based on “design culture code” as the main framework, and “the scenario method” as the secondary framework. The latter is primarily based on “a narrative way of the design method” as the main framework and “the scenario method” as the secondary framework. In the process of practical progression by “applying the narrative way of design model in analysis”, customer’s need and thinking could be understood. This would help designers to analyze the automobile products, automobile exhibition in relation to variation in cultural difference. In the analysis of precedent studies on the automobile exhibition, applying the narrative way of design model develops the design with scenario simulation. It could help to reconfigure elements of space in design by applying analysis of exhibition and accomplish automobile exhibition design.