A Study on the Influence of Purchasing Intension of Advertising Comparative Strategy and Advertising Appeals Under Different Product Involvement Level
碩士 === 真理大學 === 管理科學研究所 === 91 === Advertisement plays the key role in communication between the firm and the consumer. Consumer can not only obtain more product information and knowledge but reduce the searching cost through it. Comparative advertising contains obvious and strong message cues to ca...
Main Authors: | Yet-Ming Lin, 林岳民 |
---|---|
Other Authors: | Long-Yi Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/93124385523812130788 |
Similar Items
-
The Influence of Advertising Appeals, Consumer''s NFC, and Purchase Involvement on Advertising Effectiveness
by: Hsiao-ying Yu, et al.
Published: (2007) -
Advertising Appeals, Product Involvement on the effectiveness of Comparative Advertising
by: Chu, Hsiao-Shing, et al.
Published: (1997) -
The Influence of Brand Concept Image and Advertising Appeal on Advertising Effects:The Moderate Effect of Involvement LevelThe Influence of Brand Concept Image and Advertising Appeal on Advertising Effects : The Moderate Effect of Involvement LevelTh
by: ka-ming Tu, et al.
Published: (2006) -
The Effects of Financial Advertising Appeals, Involvement, and Heuristics on Purchase Intention
by: Liang-Tzu Chen, et al.
Published: (2009) -
Impact of Advertising Appeals on Purchase Intention
by: Predrag Jovanović, et al.
Published: (2016-04-01)