The influence of creative cognition in products

• Main Authors: Wang,Wen-Cheng, 王文正
• Other Authors: Rungtai Lin
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/00726018886567266845

碩士 === 長庚大學 === 工業設計研究所 === 91 === With the change of economy, consuming-oriented ideology for designing came to be much meaningful in consuming products. In addition, product demand, theories of creation and creative applications are changing. Today, concrete product is not consumers’ concerning; the personal experiences, content product and experienced product are the main concern. In other word, although products are designed from designers’ creation, users’ perception toward this creation is the key point. In this study, factors affecting users’ perception are discussed in order to eliminate difference between designers’ creation and users’ perception. By adopting user-centered aspects, this research tries to understand users’ perception toward designers’ creation. This study investigate this issue through testing thinking style, analyzing creative personality, gathering creative products, comparing similarity and investigating creation attributes. Subjects are sampled from on-job 179 students in Ming-Chi Institute of Technology. Results are concluded by analyzing perceived area presented from MDPREF and INDSCAL in MDS. The results are: 1. Users with different backgrounds express different thinking styles, and their thinking about creative products and creation attributes show significant difference. 2. Product aspects of designers and users show significant difference. 3. Creative attributes from feeling as well as from experiences are indifferent in concrete product, content product and experienced product. This research also offers several suggestions: 1. Designers should try to understand customers’ demand more so as to fit users’ anticipation in designing. 2. In design of concrete products, uses’ mental feeling should be considered more. 3. Approaches of educating public and promoting new thinking can eliminate differences between designers and users. 4. A statistic method of MDS, finding out subjects’ perceived area, is offered to be a practical tool of psychological study.