| Summary: | 碩士 === 長榮大學 === 經營管理研究所 === 91 === Innovation is an indispensable link in the process of sustainable development for the enterprises. The subject whether the innovation is successful or not is the focus of all the business operators. Whether the innovation system in side the enterprise is sound or not can determine the success and failure of the innovation of the enterprise. Therefore, a sound innovation and research system is very important to an enterprise. This research is based on the viewpoint of the innovation and research system and exercises “technology push” and “market pull” to explore the difference between different sorts of innovation sources, “innovation ideal source”, “innovation communication type”, “innovation information source”, “innovation orientation” and “innovation technology source”, to understand the influence on the innovation performance brought by different innovation sources in the different innovation types and product/technology life cycles.
This research selected nine industries from the biggest industries in Taiwan as the research target and used the 1000 biggest enterprises of manufacturing industry and the 50 biggest R&D enterprises in Taiwan in 2002 which had been listed in the Common Wealth Magazine as the population parameters. This research is aimed at these nine industries to send 954 questionnaires for an empirical research. There are 116 effective questionnaires and the rate of valid retrieval is 12.15％。The analysis of questionnaire adopted the one-way MANOVA and two-way MANOVA mainly. Beside, it also adopted the cluster analysis and discriminate analysis etc. as the methods of statistic analysis.
In this research, it found that: 1.Radical innovation can efficiently improve the innovation performance of the enterprises better than the incremental innovation. 2. In various innovation resources, it can help the enterprises to improve the innovation performance by adopting the following suggestions: (1) Integrate the innovations of “research and development engineering departments” and “marketing departments” on the innovation ideal source. (2) It is suggested to collect more external innovation information on the innovation information source. (3) On the innovation orientation, it is suggested to adopt “market orientation” to create better market performance, to adopt “technology orientation” to create better technology performance, and to adopt “market orientation” or “technology orientation” to create better whole performance. (4) On the innovation technology source, it is suggested to adopt “market trading model” to proceed the innovation; 3. In the course of proceeding innovation, the enterprises, they shall determine the innovation orientation first in consideration of the stages where the product/technology life cycle is, and then choose different innovation sources from the above-mentioned prerequisites according to the result of this research to create better innovation performance for the enterprises.
|
|---|
