| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 91 === The purpose of this study is to investigate the relationship between the inside and outside factors and alliance types of Taiwanese strategic alliances in China . Inside environment factors include strategic alliances motivation and the characteristics of Taiwanese business. Outside environment factors include uncertainty of the environment and the relationship of strategic members. A total of 350 questionnaires were mailed and 50 effective returns were received. The methods used in the research include discrimination analysis , ANOVA analysis and Cronbach’s Alpha analysis. The empirical results summarized as follows:
一、The influence of stock strategic alliance types
The types of the stock strategic alliances have significant impact on uncertainty environment .When the environment is more complicated, companies tend to adopt stock strategic alliance. When the market changes faster, companies tend to adopt non-stock function strategic alliances.
The types of the stock strategic alliances have significant impact on member’s relationship. When the members put more efforts, companies tend to adopt non-stock function strategic alliances.
The types of the stock strategic alliances have significant impact on different strategic alliances motivation. When companies emphasize quickly getting in the marketing, companies tend to adopt non-stock function strategic alliances.
The types of the stock strategic alliances have significant impact on Characteristic of Organization. When companies get higher globalization and abilities, companies tend to adopt non-stock function strategic alliances.
二、The influences of functional strategic alliance types
The types of the functional strategic alliances have significant impact on uncertainty environment .When the industry skill maturity is higher, companies tend to adopt marketing strategic alliance.
The types of the functional strategic alliances have no significant impact on member’s relationship. When the members put more efforts, companies tend to adopt marketing strategic alliances.
The types of the functional strategic alliances have no significant impact on different strategic alliances motivation. When companies focus on learning experiences, companies tend to adopt R&D strategic alliances. When companies focus on transaction cost, companies tend to adopt production logistics strategic alliances.
The types of the functional strategic alliances have no significant impact on Characteristic of Organization. When companies get stronger, companies tend to adopt marketing alliances.
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