A Study on the Connections between the Website Contents and the Characteristics of the Native Banks ─ A Content Analysis of Personal Financial Banking
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 91 === The native banks are faced with a rapidly changing environment. To cope with the radical changes and to compete in domestic market, local banks tend to provide similar financial products and services. Consequently the only way for local banks to obtain low-cost...
Main Authors: | Chien-Chung Chen, 陳建仲 |
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Other Authors: | Chih-Sung Lai |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/54001695920047152797 |
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