The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 91 === In recent years, because of the awakening of leisure consciousness, the raise of GDP, the increasing of leisure time and the emerging of vacance concept, the need of outdoor leisure is growing very quickly. However, by the special characters of vacation system a...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/23552885184882989503 |
id |
ndltd-TW-091CYUT5121033 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-091CYUT51210332015-10-13T16:56:51Z http://ndltd.ncl.edu.tw/handle/23552885184882989503 The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process 南投縣觀光產業離峰時段問題改善策略之研究-分析層級程序法之應用 Chih-chu Lin 林姿足 碩士 朝陽科技大學 企業管理系碩士班 91 In recent years, because of the awakening of leisure consciousness, the raise of GDP, the increasing of leisure time and the emerging of vacance concept, the need of outdoor leisure is growing very quickly. However, by the special characters of vacation system and leisure resource construction, the leisure resource’s utilization is quite different in the off-peak hours. Furthermore, the regularity of tourist’s work time decide the time of their tour and give the influence to the timing of leisure resource’s utilization. The gap of tour spot’s demand in off-peak hour have an direct impact on the management of leisure industry and the performance of traffic. It means the decline of quality of all key parts of tourism include the traffic, facility and the service. The above situation is unfavorable to the balance of domestic tourism market. Therefore, the purpose of this research is to find the scheme to increase the tourist’s utilization of the tour spots of Nanto in the off-peak hour from the aspects of industry development, management and marketing, with the Nanto’s tour spots as research object. Also, the service industry is customer-oriented, so the research also want to find the most-wanted service and the things need to be improved by realizing the conscious of tourist. Finally, this research will propose the strategy to solve the problem of little tourist in the off-peak hours according to the viewpoint of tourism supplier and the customer. 1.Industry development aspect : the promotion activities is suggested to offer the theme-tour as “vacance” or “minsyuku tour”, the most favorable kind of tour, or the bundle package of favorable tour as ecology tour or spa tour plus unfavorable tour by forming a coalition of tourism supplier in the form of strategy-alliance. 2.management aspect : according to our survey, the gap of cognizance between tour supplier and customer is quite large. Supplier focus on the quality improvement of service staffs, however, the customer’s dissatisfaction is at the general facility. Therefore tour supplier need to improve each facility, so that the customer satisfaction can be increased generally. 3.marketing aspect:Generally, the acceptance of the customer to the promotion activities supplied by the tour supplier is quite high. So it’s suggested that the schedule of promotion tour should include the non-holidays as many as possible. As to the media of promotion, it’s suggested to use the newspaper and the magazine. Yih-chang Chen 陳益壯 2003 學位論文 ; thesis 86 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 91 === In recent years, because of the awakening of leisure consciousness, the raise of GDP, the increasing of leisure time and the emerging of vacance concept, the need of outdoor leisure is growing very quickly. However, by the special characters of vacation system and leisure resource construction, the leisure resource’s utilization is quite different in the off-peak hours. Furthermore, the regularity of tourist’s work time decide the time of their tour and give the influence to the timing of leisure resource’s utilization. The gap of tour spot’s demand in off-peak hour have an direct impact on the management of leisure industry and the performance of traffic. It means the decline of quality of all key parts of tourism include the traffic, facility and the service. The above situation is unfavorable to the balance of domestic tourism market.
Therefore, the purpose of this research is to find the scheme to increase the tourist’s utilization of the tour spots of Nanto in the off-peak hour from the aspects of industry development, management and marketing, with the Nanto’s tour spots as research object. Also, the service industry is customer-oriented, so the research also want to find the most-wanted service and the things need to be improved by realizing the conscious of tourist. Finally, this research will propose the strategy to solve the problem of little tourist in the off-peak hours according to the viewpoint of tourism supplier and the customer.
1.Industry development aspect : the promotion activities is suggested to offer the theme-tour as “vacance” or “minsyuku tour”, the most favorable kind of tour, or the bundle package of favorable tour as ecology tour or spa tour plus unfavorable tour by forming a coalition of tourism supplier in the form of strategy-alliance.
2.management aspect : according to our survey, the gap of cognizance between tour supplier and customer is quite large. Supplier focus on the quality improvement of service staffs, however, the customer’s dissatisfaction is at the general facility. Therefore tour supplier need to improve each facility, so that the customer satisfaction can be increased generally.
3.marketing aspect:Generally, the acceptance of the customer to the promotion activities supplied by the tour supplier is quite high. So it’s suggested that the schedule of promotion tour should include the non-holidays as many as possible. As to the media of promotion, it’s suggested to use the newspaper and the magazine.
|
author2 |
Yih-chang Chen |
author_facet |
Yih-chang Chen Chih-chu Lin 林姿足 |
author |
Chih-chu Lin 林姿足 |
spellingShingle |
Chih-chu Lin 林姿足 The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process |
author_sort |
Chih-chu Lin |
title |
The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process |
title_short |
The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process |
title_full |
The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process |
title_fullStr |
The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process |
title_full_unstemmed |
The Strateiges of Improving Off-peak Problem in Nantou Tourism Industry –an Application of Analytic Hierarchy Process |
title_sort |
strateiges of improving off-peak problem in nantou tourism industry –an application of analytic hierarchy process |
publishDate |
2003 |
url |
http://ndltd.ncl.edu.tw/handle/23552885184882989503 |
work_keys_str_mv |
AT chihchulin thestrateigesofimprovingoffpeakprobleminnantoutourismindustryanapplicationofanalytichierarchyprocess AT línzīzú thestrateigesofimprovingoffpeakprobleminnantoutourismindustryanapplicationofanalytichierarchyprocess AT chihchulin nántóuxiànguānguāngchǎnyèlífēngshíduànwèntígǎishàncèlüèzhīyánjiūfēnxīcéngjíchéngxùfǎzhīyīngyòng AT línzīzú nántóuxiànguānguāngchǎnyèlífēngshíduànwèntígǎishàncèlüèzhīyánjiūfēnxīcéngjíchéngxùfǎzhīyīngyòng AT chihchulin strateigesofimprovingoffpeakprobleminnantoutourismindustryanapplicationofanalytichierarchyprocess AT línzīzú strateigesofimprovingoffpeakprobleminnantoutourismindustryanapplicationofanalytichierarchyprocess |
_version_ |
1717777629648519168 |