Modeling Freight Forwarders’ Choice of Liner Carriers

• Main Authors: Jun-Yuan Huang, 黃俊源
• Other Authors: Chieh-Hua Wen
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/15807068016899729321

碩士 === 逢甲大學 === 交通工程與管理所 === 91 === The competition among ocean carriers has increased recently due to the rapid growth of international trade. The ocean carriers provide transport services to producers or forwarders that serve as intermediaries between the carriers and owners of cargo. The role of the freight forwarding industry has become more and more important because the number of international companies utilizing the services of freight forwarders has increased in recent years. Therefore, understanding forwarders’ choice of ocean carriers can provide valuable insights for ocean carriers on service design and improvements. This research collected data by mailing questionnaire to freight forwarders that provide services between Taiwan and U.S. The modeling framework consists of two stages. The first stage employs the exploratory factor analysis to extract the underlying latent factors representing service quality of ocean carriers; the second stage incorporates underlying factors to estimate the multinomial logit model. The result of the exploratory factor analysis identifies three latent service quality factors including speed/reliability, safety and empathy service, and service convenience. The estimation results of the multinomial logit model indicate that transit time, frequency, record of cargo delay, freight rate, and two service quality factors (service convenience and speed/reliability) are significant factors to influence the ocean carriers choice.