The Influence of Web Interface on User Satisfaction and Repatronage Intentions--Web Portal Site

• Main Authors: Cheng Yueh Ching, 鄭嶽青
• Other Authors: Tyson Jung
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/78203770772142466578

碩士 === 輔仁大學 === 管理學研究所 === 91 === Consumer Satisfaction has been a popular research issue in business administration field.　In 1990s, Internet springs up and becomes a hot topic everywhere.　The fever of Electronic Commerce extends from the 20 century to the 21 century. According to the literatures about Electronic Commerce, the essential factor of the success for websites is to accumulate critical mass of visitors, consumers and deals in the chaotic era of virtual world.　The key to reach these critical points is “ The User Satisfaction of Website Design”.　“Interface” is one of the leading characters of Website.　Moreover, from the point of Portal operating, we discover the importance of User loyalty and the re-patronage intention for websites. Therefore, this thesis discusses about the two determinative factors of websites: User Satisfaction,User Re-patronage Intention. The thesis use lab-experimentation to examine the hypothesis which we proposed.　The result as following: 1.All the influence of “Website’s Visual Appearance” on “User Satisfaction ” and the influence of “Website’s Usability” on “User Satisfaction ” and the influence of “Website’s Searching Engine Efficacy ” on “User Satisfaction ” are significant. 2.The influence of “Website’s Visual Appearance” on “User Satisfaction ” is larger than both the influence of “Website’s Usability” on “User Satisfaction ” and the influence of “Website’s Searching Engine Efficacy ” on “User Satisfaction ”. 3.The influence of “User Satisfaction” on “User Re-patronage Intention ” is significant.