| Summary: | 碩士 === 義守大學 === 管理科學研究所 === 91 === Along with the widespread use of the Internet, E-commerce has expanded prosperously. Many established companies adopted any value created by adopting E-commerce and to enhance their business performance. This study attempted to build up a framework for two main purposes. Firstly, we try to learn relations between E-commerce value creation and business performance. Secondly, we also want to find out how the characteristics of enterprises and applications of E-commerce influence these relations.
In this study, we define independent variables are values created by E-commerce which in four different categories: Efficiency, Complementarities, Relationships, and Novelty. Then to, understand how each of them to influence business performance, the dependent variable. We also define characteristics of enterprises, the attitude of CEO, firm size and scope experience, and applications of E-commerce such like B2C and B2B as moderators between E-commerce value creation and business performance.
The population of this study is companies which have already adopted E-commerce into their business processes. We sampled according to the top 2000 firms in 2002 as ranked by the Commonwealth Monthly. 497 questionnaires had been sent out and 53 valid responses were collected in this research. With Multivariate Analyses, our conclusion shows that:
1. “Relationship” has significant positive effects on business performance.
2. “Novelty” has significant negative effects on business performance.
3. The attitude of CEO is likely to influence the relation between E-commerce value creation and business performance, however, firm size and scope of experience is unlikely.
4. Applications of B2C are likely to influence the relation between E-commerce value creation and business performance, but applications of B2B are unlikely.
|
|---|
