A Study on the Performance Evaluation of Strategic Alliance between BISP and ICP in Taiwan

• Main Authors: Chia-Jung Chung, 鍾佳容
• Other Authors: Yaw-Chu Chen
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/17515232473489829128

碩士 === 銘傳大學 === 傳播管理研究所 === 91 === The main purpose of this paper is to propose an algorithm for broadband internet content providers strategic alliance performance evaluation from Taiwan internet content providers viewpoint under fuzzy environment. The fundamental concepts we have adopted include the factor analysis, eigenvector method, fuzzy Delphi method, fuzzy set theory and multi-criteria decision-making method. We use factor analysis to condense twenty one sub-criteria into five criteria to construct the hierarchical structure of evaluation of broadband internet service providers. The fuzzy Delphi method is integrated with the eigenvector method to form a set of pooled weights of the extracted criteria. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variable, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of application service providers preference by appraisers. Then we use a revised Chang and Chen’s ranking method to rank the final scores of application service providers for choosing the optimal partner. We find the criteria to evaluate internet content providers strategic alliance performance from broadband internet service providers’ standpoints in Taiwan include “cooperative relationship”, “resource”, “marketing system ”, “market response”,and “earn profits ability”. After constructing the hierarchical structure of evaluation, with GigaMedia Inc. to be the practical case, we find the best strategic alliance performance partner is WebsTV, the last one is Yahoo.