A Study on The Relationships among Internal Marketing, Job Satisfaction, and Turnover Intention in International Tourist Hotel - in Taipei Case

碩士 === 銘傳大學 === 觀光研究所 === 91 === International tourist hotel is one of the service industries; therefore the employee is the major factor to its performance. However, the high turnover rate is always the major problem in hotel human resource management. Internal marketing is a strategy to reduce emp...

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Bibliographic Details
Main Authors: Min-Hsi Yu, 游旻羲
Other Authors: Wu-Chung Wu, Ph. D.
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/10068967687371357865