Research of synergies between feature advertisements, promotional activities, and brand tiers ─ considering the moderating effect of product type
碩士 === 國立政治大學 === 企業管理研究所 === 91 === There are many kinds of promotional activities. It is a worthwhile problem to investigate the synergy between promotional mixes. Recently, the academia and business start to pay attention to this problem and brought up the importance of “Integrated Marketing Comm...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38933715429612633534 |