Research of synergies between feature advertisements, promotional activities, and brand tiers ─ considering the moderating effect of product type
碩士 === 國立政治大學 === 企業管理研究所 === 91 === There are many kinds of promotional activities. It is a worthwhile problem to investigate the synergy between promotional mixes. Recently, the academia and business start to pay attention to this problem and brought up the importance of “Integrated Marketing Comm...
Main Author: | 張馨云 |
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Other Authors: | Bei, Lien-ti |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/38933715429612633534 |
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