The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award

The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award

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碩士 === 國立政治大學 === 廣告研究所 === 91 ===

Bibliographic Details
Main Authors: Lee,Pei-lan, 李培蘭
Other Authors: Chang,Ching-ching
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/39131945488309694215
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spelling ndltd-TW-091NCCU54710012015-10-13T17:01:57Z http://ndltd.ncl.edu.tw/handle/39131945488309694215 The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award 幽默廣告機制與形式分類之初探---以1997~2001年時報廣告獎平面類作品為例 Lee,Pei-lan 李培蘭 碩士 國立政治大學 廣告研究所 91 Chang,Ching-ching 張卿卿 2003 學位論文 ; thesis 120 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 廣告研究所 === 91 ===
author2 Chang,Ching-ching
author_facet Chang,Ching-ching
Lee,Pei-lan
李培蘭
author Lee,Pei-lan
李培蘭
spellingShingle Lee,Pei-lan
李培蘭
The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award
author_sort Lee,Pei-lan
title The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award
title_short The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award
title_full The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award
title_fullStr The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award
title_full_unstemmed The Typology of Mechanisms and Structures in Humor Advertising:An Exploration of Times Advertising Award
title_sort typology of mechanisms and structures in humor advertising:an exploration of times advertising award
publishDate 2003
url http://ndltd.ncl.edu.tw/handle/39131945488309694215
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