The Research of Taiwan Chain Store And Franchise Enterprises to Exploit the Chain

• Main Author: 許家華
• Other Authors: 陳連勝
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/58031959309417491805

碩士 === 國立中興大學 === 企業管理學系研究所 === 91 === Abstract Following the quick growth of Chain retail market, China has become the first investment choice of many international enterprises. Among many foreign enterprises, although Taiwanese chain store enterprises have less funds, they still managed well in the retail market of China. The environment of Chain is different from Taiwan. This research emphasizes on the management strategy, it wants to understand Taiwan chain store enterprises how to exploit the Chain market and how to extend their chain store to the area of Chain. This research adopts the case study for the research method. The cases of the research include two enterprises. One is TenFu’s Tea, and the other is KOHIKAN Café. They both have excellent achievement in their industry. The research particularly visited the TenFu’s Tea in Chain East. By ways of the visiting the two enterprises and the analyzing Chain retail market, it induces some propositions of the operation strategy of Taiwan Chain Stores. This research divided the management strategy into three parts: First is the franchise system, second is the third-party logistics, and the third is the strategy of extending chain stores. It induces three suggestions. Franchise chain is the best system for many chain store enterprises. The third-party logistic has become the future trend. Chain store enterprises should extend their stores in the cities of Chain coastland and open their chain stores in department stores or warehouse stores.