Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
碩士 === 國立中興大學 === 行銷學系 === 91 ===
Main Authors: | Hsin-ying, Wu, 吳欣穎 |
---|---|
Other Authors: | Hwang-Jaw Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/61078237095635943870 |
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