The Evaluation of Marketing Strategic Performance for Brand Fruits in Taiwan
碩士 === 國立中興大學 === 應用經濟學研究所 === 91 === Abstract The objectives of this study were to explore the operational conditions of marketing strategy for branded fruits in Taiwan, based on both concepts of marketing strategy and Six Sigma (6σ) combination. The five steps of Six Sigma were the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42392213236812221729 |