The Comparison of The Business Culture Between The China Steel And The Yieh United Corporation

• Main Authors: Rung-Jinn Hung, 洪榮進
• Other Authors: Chiang Hsu
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/90571305509900594626

碩士 === 國立成功大學 === 企業管理學系(EMBA)專班 === 91 === 　　As the development of economic, making a lot of business. Some business put in the advanced equipment at the beginning of starting an enterprise, but they usually can’t maintain more than thirty years.In the contrary, some business can continue to grow up. Although there are many reasons for this phenomenon, it is business culture that one reason can’t be measured and estimated. Business culture is the key factor to success for enterprise, but it is so soft and ambiguous that we can’t definite it explicitly. Profit can gather statistics about customer loyalty, measure market share, and be calculated. However the influence over the business performance which comes from business culture can’t be quantified. 　　Many studies about business culture are still lake of practicability. Therefore, based on the theoretical framework mentioned in “the Character of a Corporate” by professors Goffee and Johns, in this study we plan to provide realistic and graphical ways to understand and assess the difference about business type between the China Steel and the Yieh United Corporate under the same industry foundation. At the same time, we will confirm how different business culture affects the overall operation of a business. This study was verified by questionnaire method and the findings are as followings: 1. The business culture type of the Yieh United Corporate belongs to the Communal Type but deflect to the Mercenary Type. Both the sociability and solidarity are higher than the average level, but from the culture functions of an individual department, most departments are still in the positive state. What deserves to get our attentions is that the finance department, the accounting department, the operational department, and the purchasing department have negative effect and impede functions. So they should take actions to adjust to positive state. 2. The business culture type of the China Steel Corporate belongs to the Communal Type deflect to the Mercenary Type. It displays the characteristic of the higher sociability and solidarity. In the basis of the higher sociability, it is necessary to reinforce solidarity. but from the culture functions of an individual department, it is rare that any department are all in the positive state. It has a reason to explain the unique of The China Steel Corporate. 3.Both The China Steel’s and The Yieh United Corporation’s solidarity are higher than the sociability and this shows that keeping stock shares is still the core to control when the business seeks for performance and profit. Competition is the foreground , and also the core. Therefore, paying much attention to the order between the competitor will help to agglomerate the solidarity of an organization. The steel industry, no matter the carbon steel or stainless steel industry, encounters the bad environment where there is an excess of capacity. Moreover, this culture type focusing on the target will help business experience the competition and meet the challenge after our country enters into the WTO. And this is good for future development.