The Effects of Marketing Activities on Customer Retention in Mobile Phone Service Industry
碩士 === 國立成功大學 === 電信管理研究所 === 91 === Recently, competition is getting fiercer in Taiwan mobile service industry. Mobile network operators provide not only different kinds of marketing activities to enhance customer relationship (i.e., perceived relationship investment), but also give bonus to subscr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11510583833229091712 |