The Effects of Marketing Activities on Customer Retention in Mobile Phone Service Industry

碩士 === 國立成功大學 === 電信管理研究所 === 91 === Recently, competition is getting fiercer in Taiwan mobile service industry. Mobile network operators provide not only different kinds of marketing activities to enhance customer relationship (i.e., perceived relationship investment), but also give bonus to subscr...

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Bibliographic Details
Main Authors: Chen-Ting Lu, 盧建廷
Other Authors: Yeong-Chan Chang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/11510583833229091712

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