The Human Resource Management Strategies of Kuo-Kuang Bus Company

• Main Authors: Chia-Yen Lee, 李佳彥
• Other Authors: Jinn-Tsai Wong
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/99156006807691696233

碩士 === 國立交通大學 === 交通運輸研究所 === 91 === Human resource, replacing land and capital, becomes the most important factor for enterprises, and has huge impacts on business operation. On July 1, 2001, Taiwan Motor Transport Corporation（TMTC）was privatized to be Kuo-Kuang Bus Company. The performance of the privatized company is better than that before. This study tried to explore the possible causes from the viewpoint of Human Resource Management（HRM）implemented in Kuo-Kuang. The regression analysis concludes HRM activities have positive effects on organization performance. Compared with TMTC, Kuo-Kuang's HRM activities are better than that of TMTC. Compensation, an item of HRM activities, is the focus of this research. Compensation in Kuo-Kuang is based on an incentive system which the reward is varied with revenue. Employees gain reward by enhancing revenue for company. By collecting the data of Taiwan bus market and using statistics to analyze the relation between incentive system and organization performance, we found Kuo-Kuang's incentive system, excluding the external environment factors, does affect performance.