A Study on Relationship Quality and Loyalty — An Example of ADSL Subscribers of Chunghwa Telecom Co., Ltd.
碩士 === 國立交通大學 === 經營管理研究所 === 91 === As the costs of gaining new customers in highly competitive markets are increasing considerably, how to retain existing customers has become an important topic on marketing activities. Therefore, companies begin to concentrate on building long-term, profitable cu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60977764126186950833 |