A Study on Internet Consumer Shopping Intention:
碩士 === 國立交通大學 === 經營管理研究所 === 91 === An ongoing requirement in the 21st century is that marketer must understand the impact of internet on buyer behavior. Using the theory of planned behavior and innovation diffusion as well as the construct of perceived risk, this study discussed the impacts of i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10548992604353009491 |