A comparison of visitor’s recognition on marketing mix strategies — Case studies of Yushan National Park, Janfusun Fancy World and Alishan Forest Recreation Area
碩士 === 國立嘉義大學 === 林業研究所 === 91 === Since the government has implemented Two-Day Weekend in Taiwan, and people nowadays are more concerned about recreation, the needs for domestic travel in leisure times have increased. The managers of publicly operated and private amusement parks are confronted with...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54422006391740526127 |