The effects of product affect and self identity on impulsive buying
碩士 === 國立東華大學 === 企業管理學系 === 91 === In general consumer behaviors, “impulsive buying” plays an important role. Many researchers tried to explain it and its causes from different fields. Previous studies assumed that impulsive buying occurred suddenly, without consideration, and in a shorter decision...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65461432275710209473 |