The Impact of Healthcare Marketing Communication on Hospital Image and Customer Loyalty
碩士 === 國防醫學院 === 公共衛生學研究所 === 91 === Regarding the marketing strategy in the healthcare industry, little is known about the relationships among marketing communication activities, the awareness of image and customer loyalty. This study fill this void and attempts to identify the impact factors of he...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42784201282116786737 |