A Study of Critical Factors on CRM System for the Publishing Industry by AHP
碩士 === 南華大學 === 出版事業管理研究所 === 91 === Whether an enterprise introduces into the Customer Relationship Management (CRM) system or not hinges on many factors. There are many related positive studies home and abroad on merits for an enterprise introducing into CRM and influencing factors. The studies ar...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00116176060001549609 |