Creating Currency and Publishing Strategy Marketing ModelingResearch Focus on Local Newspapers of Kaohsiung
碩士 === 南華大學 === 出版事業管理研究所 === 91 === This research adopted by case study, according to the publishing strategy and marketing modeling of four major Kaohsuing newspapers. Researching the managers how to adapt and run the newspaper properly, and how to handle the audience and fans. Using the marketing...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25228323590843520032 |