A Study on the Influence of Perceived Risk in Consumer’s Choice between Personnel and Self-service Technologies

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === It is undeniable that the world pace is increasing rapidly with the improvement of technology. The research’s main research question is to test the influence on customer’s choosing behavior between SSTs and personnel. The research has four purposes: (1) ve...

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Bibliographic Details
Main Authors: I-hsien Liu, 劉怡嫻
Other Authors: Stephen D. Strombeck
Format: Others
Language:en_US
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/59744515468798814715