A Study on the Influence of Perceived Risk in Consumer’s Choice between Personnel and Self-service Technologies
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === It is undeniable that the world pace is increasing rapidly with the improvement of technology. The research’s main research question is to test the influence on customer’s choosing behavior between SSTs and personnel. The research has four purposes: (1) ve...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/59744515468798814715 |