Research of Promotion FTPZ with Key Successful Factors by KHB

• Main Authors: Rong-Shin Chen, 陳榮信
• Other Authors: Chang-Chiang Chin
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/50041920367694398949

碩士 === 國立中山大學 === 企業管理學系研究所 === 91 === Kaoshiung Port had natural advantage of geographical conditions plus adopting the strategy of developing container center in 1970 and also was developed and operated achievement very well in past 20 years for prevailing in containerization. In late 1990, Kaoshiung Port faced internal and external competitive stress because global planning and management affairs were getting in vogue and neighboring countries invested in harbor facilities competitively. By far three years nearly, Kaoshiung Port was in very competitive circumstance and had to adopt seriously some tactic to promote its competition. In 2001, Taiwan government brought up the policy of Free-Trade Port Zone (FTPZ) and intended establishing FTPZ in harbor or airport in order to solicit for propriertors’ investment against the businesses such as exhibition, processing manufacturing and transshipment of storehouse. Due to many examples in growth with high-speed by FTPZ in overseas harbors, KHB respects on this policy very much and strives with all its strength to set up FTPZ in Kaoshiung Port. There are no any precedents of domestic FTPZ in Taiwan. In order to find out the effect of FTPZ to Kaoshiung Port and point for attention and improvement in driving this strategy, following status are found out by this research with collection and discussion on reference sub-data and SWOT analysis of Kaoshiung Port’s competition plus statistical analysis of survey. 1. 71% of persons consider that KHB will promote its advantage in competition and increase container sales revenue to establish FTPZ, extremely 93% of persons think KHB will get much help if government opens direct transportation links with Mainland 2. Following importance of external and internal factors affect whether FTZP will carry out and develop its function: External: Opening up direct transportation links with Mainland, good investment environment, preferential land tax and other levies, efficient clearance, proprietors’ investment will. Internal: advantage of geographical localities, tally with information system of users’ demand, efficient stevedoring, organized system of operation decision-making power, reasonable port tariff, rental and flexible adjustment, respect of customers’ suggestion and high quality service, sufficient container areas 3. In order to apply effectively with restricted resources, now KHB has priority to improve its serviced resources of internal is information system, organized system, selling action, and human resources. Eventually, in order that KHB establishes tactical target of FTPZ effectively, mainly there are some suggestions to two parts, government’s policy-making department and KHB, by this research to pass the bill of FTPZ, open direct transportation links with Mainland, adjust organized system of KHB, improve service system with right remedial steps, reform the rental mode of container harbor, and cooperate with succeeded international harbors or strategic alliance.