The Study of Utilizing IC Smart Card to Integrate Ticketing by Kaohsiung Rapid Transit Coporation

• Main Authors: Yi-Wen Chin, 金義文
• Other Authors: Stephen D. Tsai
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/69957896320852743270

碩士 === 國立中山大學 === 企業管理學系研究所 === 91 === Abstract Because of its various features and advantages, utilizing IC smart card as a tool to integrate transport ticketing. has become an international trend. The electronic ticketing system can save cost, simplify fare collection procedure, increase passenger flow, and decrease time lag. By this new type of ticking technology, it further advances service quality, operation efficiency and transport capacity for the transport system operation. Furthermore, resources may be shared though the alliance among different industrial sectors and the ticket integration. The objectives of this study are try to find ways how to install IC smart card to implement ticket integration and minimize cost through ticket integration, as well as to find the factors of success in the ticket integration from profitability viewpoint for Kaohsiung Rapid Transit Corp. The ways of implementation of relative users in these factors are also evaluated to propose a feasible implementation project and a concept of overall development, so as to meet the target of integrating mass transport tickets for the Kaohsiung metropolitan area. Other relative IC smart card business will be further developed to advance operation efficiency, decrease operation cost, and increase revenue of the case company, leading to an enterprise of perpetual operation. From market environment aspect, regulatory policy aspect, technical specification of the card, and deep interviews with relative suppliers such as Hongkong Octopus Card, Taipei Easy Card, Southern Taiwan Smart Card etc., we try to find four key factors affecting ticket integration, so as to comply with the specification and limit provided in our bank laws, clarify the allocation of costs of installing equipment and distribution of profit sources, and carefully select specification of the card. Before integrating ticket, small consumptions must be combined to explore business opportunity. The experiences in continual improvements in these four factors of relative users are considered in our proposal of overall development concept and implementation project for Kaohsiung Rapid Transit Corp. As soon ticket integration is initiated, the issuing of joint card should be discussed with banks, so as to clarify the allocation of costs of installing equipment and distribution of profit sources among banks and relative participants, and then build an efficient operation model. All measures such as the adoption of non-touch card in conformity with specifications of ISO and Ministry of Transportation and Telecommunications, preparation of combining small consumptions, cooperation with retailers for profits, exploration of card distribution channels, and application range of card, are necessary projects leading to success in the implementation of the target of ticket integration.