A study on pet dog business''s key success factors comparison between web-store and traditional store sale path

• Main Authors: Hsin-Hung Chen, 陳信宏
• Other Authors: Huang Junying
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/22420815403429470595

碩士 === 國立中山大學 === 企業管理學系研究所 === 91 === Abstract This study is an exploratory study. It discusses the comparison of pet dog business sales paths about web-store and traditional store sale path. This study tries to find the suitable sales path of pet dog business.Through this study, we could find the pet dog business is thrived by the web-store in Internet. Due to some problems of safety trade and order in Internet, we suggest the pet dog business must combine the traditional store sales path and web-store to get more performance. In the conclusion, if we can handle and control the following key successful factors, we will get more competition in the pet dog business: 1. The key successful factors of traditional store sales path: the price of the product (the price of dog), pre and after service, the dog health. 2. The key successful factors of web-store: the friendly website design and safety trade.