Waht do You Eat? Consumer''s Interpretation of Misleading Information in Food Advertising
碩士 === 國立臺灣大學 === 商學研究所 === 91 === “Low Fat”, “High Calcium”, “No Cholesterol”, “20% less fat”, these claims are often heard in food advertising. Due to the lack of comparison base point, or omission of some important attributes, these claims are often misleading. The study focuses on the informatio...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00716336115863215681 |