Under negative information, the effect of consumers'' brand commitment, self-motoring, and corporate response strategies on brand attitude
碩士 === 國立臺灣大學 === 商學研究所 === 91 === Negative information seems to be more persuasive than positive, so that negative publicity gets more prevalent in the marketplace. Meanwhile, enterprises being attacked by negative publicity will lose their profit and market share shortly, and their positions and i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83766274740307327181 |