A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === This research is to analyze how system-on-chip (SoC) fabless IC design company can take advantage of the existing resources and core competence among various specialized firms in the value chain of electronics industry based on a strategy...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/66495899547644212562 |
id |
ndltd-TW-091NTU00320106 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-091NTU003201062016-06-13T04:16:31Z http://ndltd.ncl.edu.tw/handle/66495899547644212562 A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products 系統單晶片技術及其於多媒體儲存產品之競合模式研究 David Hsieh (Hsieh Hung Chuan) 謝鴻泉 碩士 國立臺灣大學 國際企業學研究所 91 This research is to analyze how system-on-chip (SoC) fabless IC design company can take advantage of the existing resources and core competence among various specialized firms in the value chain of electronics industry based on a strategy centered around virtual vertical integration with SIP firms, embedded software development companies, and system makers. Such a strategy is even more crucial as the PC industry has entered into an era of micro-profit and faced more challenge of chip design complexity, non-standard product definition, and innovative engineering requirements. By firstly conducting an analysis on the industry value chain, competence of specialized firms, and their structural problems, the present research suggests that it would be insufficient for most of Taiwanese companies in the PC industry food chain, who may have successfully built various core competencies, to be successful as they enter the emerging field of IA products. Besides, government policy on SoC mainly focuses on foundry OEM, SIP supply, and design service. In fact, in the IA or digital consumer field, SoC-design company will play a critical role and most of the innovation would rely on what SoC company will offer or create. As most of the IC design companies in Taiwan are small or medium in size, most of the companies would face the dilemma of resource shortfall when they migrate their technology from low-end 8 bit design to 32-bit SoC platform. Therefore, whether SoC companies can fully utilize and take advantage of the core competence of other specialized corporate in the industry as a complement resource via building up a virtual vertical integration strategic alliance would become a key successful factor. This research therefore postulates that, by building up the strategic partnership among SIP firms, embedded software development companies, and system makers, SoC design companies can not only crate competitive core competence to suffice what it lacks of, but also offer a solution improving partners’ business efficiency and add value to its value net partners. Moreover, through the liaison partnership, SoC companies would be able to help system makers create more power of channelmanagement, brand recognition, OEM relationship enhancement. Finally, this research proposed a potential business opportunity segmented as a market well fit the nature of Taiwan manufacturing companies and allocate the least engineering resource, to maximize the economy return by introducing product differentiation and segmentation tactics. Lee, Ji-REN 李吉仁 2003 學位論文 ; thesis 93 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === This research is to analyze how system-on-chip (SoC) fabless IC design
company can take advantage of the existing resources and core competence among
various specialized firms in the value chain of electronics industry based on a strategy
centered around virtual vertical integration with SIP firms, embedded software
development companies, and system makers. Such a strategy is even more crucial as
the PC industry has entered into an era of micro-profit and faced more challenge of
chip design complexity, non-standard product definition, and innovative engineering
requirements.
By firstly conducting an analysis on the industry value chain, competence of
specialized firms, and their structural problems, the present research suggests that it
would be insufficient for most of Taiwanese companies in the PC industry food chain,
who may have successfully built various core competencies, to be successful as they
enter the emerging field of IA products. Besides, government policy on SoC mainly
focuses on foundry OEM, SIP supply, and design service. In fact, in the IA or digital
consumer field, SoC-design company will play a critical role and most of the
innovation would rely on what SoC company will offer or create. As most of the IC
design companies in Taiwan are small or medium in size, most of the companies
would face the dilemma of resource shortfall when they migrate their technology from
low-end 8 bit design to 32-bit SoC platform. Therefore, whether SoC companies can
fully utilize and take advantage of the core competence of other specialized corporate
in the industry as a complement resource via building up a virtual vertical integration
strategic alliance would become a key successful factor.
This research therefore postulates that, by building up the strategic partnership
among SIP firms, embedded software development companies, and system makers,
SoC design companies can not only crate competitive core competence to suffice
what it lacks of, but also offer a solution improving partners’ business efficiency and
add value to its value net partners. Moreover, through the liaison partnership, SoC
companies would be able to help system makers create more power of channelmanagement, brand recognition, OEM relationship enhancement.
Finally, this research proposed a potential business opportunity segmented as a
market well fit the nature of Taiwan manufacturing companies and allocate the least
engineering resource, to maximize the economy return by introducing product
differentiation and segmentation tactics.
|
author2 |
Lee, Ji-REN |
author_facet |
Lee, Ji-REN David Hsieh (Hsieh Hung Chuan) 謝鴻泉 |
author |
David Hsieh (Hsieh Hung Chuan) 謝鴻泉 |
spellingShingle |
David Hsieh (Hsieh Hung Chuan) 謝鴻泉 A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products |
author_sort |
David Hsieh (Hsieh Hung Chuan) |
title |
A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products |
title_short |
A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products |
title_full |
A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products |
title_fullStr |
A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products |
title_full_unstemmed |
A Study of the Business Model of Applying System-On-Chip Technology in Developing MultiMedia Storage Products |
title_sort |
study of the business model of applying system-on-chip technology in developing multimedia storage products |
publishDate |
2003 |
url |
http://ndltd.ncl.edu.tw/handle/66495899547644212562 |
work_keys_str_mv |
AT davidhsiehhsiehhungchuan astudyofthebusinessmodelofapplyingsystemonchiptechnologyindevelopingmultimediastorageproducts AT xièhóngquán astudyofthebusinessmodelofapplyingsystemonchiptechnologyindevelopingmultimediastorageproducts AT davidhsiehhsiehhungchuan xìtǒngdānjīngpiànjìshùjíqíyúduōméitǐchǔcúnchǎnpǐnzhījìnghémóshìyánjiū AT xièhóngquán xìtǒngdānjīngpiànjìshùjíqíyúduōméitǐchǔcúnchǎnpǐnzhījìnghémóshìyánjiū AT davidhsiehhsiehhungchuan studyofthebusinessmodelofapplyingsystemonchiptechnologyindevelopingmultimediastorageproducts AT xièhóngquán studyofthebusinessmodelofapplyingsystemonchiptechnologyindevelopingmultimediastorageproducts |
_version_ |
1718302809947897856 |