| Summary: | 碩士 === 國立臺灣科技大學 === 工業管理系 === 91 === The Internet is a technology with many properties that have the potential to transform the competitive landscape in many industries. The impact of Internet can render existing business models obsolete and drastically change the competitive landscape in existing industries. We should delve the value creation logic of a business and E-business models on the internet. How to use the E-business models in the Food and Beverage industry to make customization services for customer is our purpose.
First, we analyze value creation logic of the Food and Beverage industry. Then, we examine the two different value configurations: the value chain and the value shop. Based on the two different value configurations, we find a Food and Beverage industry value configuration.
How can a restaurant take advantage of them and make money on the Internet? An Internet business model spells out how. It is the method by which a firm plans to make money long-term using the Internet. Food and beverage industry takes advantage of the properties of the Internet in the way it builds each of the components─value, scope, revenue sources, pricing, connected activities, implementation, capabilities and sustainability─and crafts the linkages among these components.
If restaurants want to join E-commerce industry and make it successfully, its E-commerce store must provide multi — products choice and customization services. We suggest a decision configuration to match the Food and beverage business models and E-commerce store business models. This decision configuration can help restaurant owners to understand which E-commerce store business models are useful in their situation.
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