台灣空調工程產業分析與競爭策略之研究

• Main Authors: Yeh , Wei-Fu, 葉偉夫
• Other Authors: 王瑞琛
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/62279766589002530780

碩士 === 國立臺灣科技大學 === 工業管理系 === 91 === Abstract The Heating Ventilation and Air Condition System（HVAC）Industry in Taiwan had gone through a good time for many years, and contributed a lot to local economic growth. As the global industrial market was changed, the HVAC industry faces the big challenge in Taiwan market. Basically the HVAC industry is a complex of engineering, technology, and human labor. However, rather few researches have been focused in this field so far. Also understood that only few senior professionals from this industry found chance to do on-job study, the author who devoted long years in the industry chose the subject with the purpose to provide a guideline to the firms of the industry that are seeking for competition strategies. The research was made by interviews with industrial experts first. Based on the initial conclusions of the interviews, questionnaire survey was designed and made with local HVAC firms. Kenneth R. Andrew''s SWOT theory and Michael E. Porter''s Competitive Strategy were used to analyze the Taiwan HVAC industry''s marketing situation, and to reveal competitive strategies through four perspectives: "product", "cost", "design" and "marketing". By SWOT analysis, Strengths concluded were: efficient management, quick response to market demand, and strong supply chain structure; Weaknesses discovered were: declining local investment, increasing labor cost, lack of R＆D input, and with suppliers moved to China; Opportunities could be from: development of hi-tech featured products, establishment of own brand name, and strategic alliance; Threats would be expected from: lose of workforce, lack of professional training, and intense relationship between China and Taiwan. Competitive strategies revealed in this study included Strategies for Product: to improve product quality and to develop hi-tech featured products; Strategies for Cost: to increase operation efficiency, to control the supply chain, and to use the advantages of cheap labor from China; Strategies for Design: to build a designing data bank, to enhance designers'' capability, and to develop a own brand equity; Strategies for Marketing: to tie strategic alliance with firms in the market, to make vertical integration in the supply chain, and to offer total solutions to customers.