The impact of the consumers’ adoption willingness in consumers’ values and characteristics of new product-An example of electric shavers
碩士 === 臺中健康暨管理學院 === 經營管理研究所 === 91 === This research discusses the consumer values and characteristics of new product that affect consumers’ adoption willingness of daily consumer goods. And discuss the differences among consumer values and characteristics of new product of adopter categories. Rese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81933264731872903520 |