| Summary: | 碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 91 === The chain store developing decision is one of the most important functional strategies in a retail chain service industry. A retail chain determines its progressional store developing goal based on the entire business operation strategy in order to make specific store developing decision. Presently, information related to chain store developing in most books and articles published is limited to topics like store opening prerequisites, theoretic commercial circle definition, or ideal store developing goal studies, etc. The information on chain store developing system is relatively insufficient.
This explorative research is conducted with in-depth interviews in two stages. Domestic consultants and professionals with solid chain store operation expertise are invited in the first stage, to help structuring the concept of case analyses. In the second stage, managers of well-known chain store businesses are invited to review their implementation of chain store developing system collaboration operation, to share their valuable comments and to support the finding that there’s a common demand in chain store developing system in the retail chain service industry.
Key affecting factors and conclusions are defined after the interviews:
1) the chain store developing system is a critical factor to the long lasting retail chain service business,
2) detailed functional planning and specific job definition should be achieved in collaboration operation,
3) the performance of collaboration operation is determined by the management model, and
4) a well communicated team is the store developing goal achieving key element.
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