The Effects of Business Attributes and Logistics Strategy on Organizational Performance－A Study of Fitness

• Main Authors: Chen, Po-Chih, 陳伯至
• Other Authors: Hung, Ying-Cheng
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/07637269001291383605

碩士 === 淡江大學 === 企業管理學系 === 91 === This research mainly probes the linkage on organizational performance between business attributes and logistics strategies. Previous research only focused on logistics industry, did not prove the logistics activities in business, especially on logistics strategy. For now the outsourcing of the business logistics activities have became a trend. But there are still many other kinds of logistics activities. Therefore, this research uses two concept － cost and autonomy to divide into four logistics strategy types those are own logistics, technological cooperation, joint logistics, and logistics outsourcing. We try to use this point of view to progress the study of Taiwan business. After the case study, we build up the framework of this research. It probes into what are the relationship between business attributes and business logistics strategy. It also uses the good-fit concept between business attributes and business logistics strategy to prove how they affect organizational performance. Methods of research used in this research include: case study, descriptive analysis, and quantitative analysis. In order to get more understanding of the real situation in the industry, we interviewed the managers of the publishing companies individually. Moreover, for the collection of effective data and in the comparison of the differences among every business attributes, we choose large, medium and small enterprise that there are 2000 companies are selected for this survey. The final valid samples are 157 companies. Last, this research work out the conclusion, recommendations and further research suggestions in accordance with research result. Regarding to empirical research, the important results are ： 1、There are significant relationship between some business attributes and business logistics strategy intention when considering business cost and autonomy. 2、Some specific business attributes will lead company to choose some specific business logistics strategy. 3、There are significant differences on organizational performance among four business logistics strategies. 4、The different good-fit relationships between business attributes and business logistics strategies have significant differences on organizational performance. 5、The joint logistics strategy is the favorite one among all logistics strategy that suit lots kind of business attributes.