The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 91 === In recent years, the production and marketing have changed due to enterprise internationalization. One obvious phenomenon is the increase of“hybrid productions”, which means country-of-brand and country-of- assembly are different. Here we would like to discuss...
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ndltd-TW-091YUNTE1210072015-10-13T13:39:19Z http://ndltd.ncl.edu.tw/handle/08065646219992536943 The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example 來源國效果對消費者知覺品質之影響-以韓國汽車在台銷售為例 Lin Chih-Yuan 林志遠 碩士 國立雲林科技大學 企業管理系碩士班 91 In recent years, the production and marketing have changed due to enterprise internationalization. One obvious phenomenon is the increase of“hybrid productions”, which means country-of-brand and country-of- assembly are different. Here we would like to discuss on country-of-brand, country-of- assembly and country-of-design for country-of-origin. When consumers buy something, they would judge the product according to the country-of-origin if the information of it is not enough. This is called “country-of-origin effects.” Therefore, this study is to investigate the influence of country-of-origin effects on consumer’s perceived quality. Besides, it is a good news for the consumers that many brands of cars all over the world come into Taiwan with the decrease and release of global trade tax, and more active car market after Taiwan joins WTO. However, according to survey, the sale of Korean cars in Taiwan is bad and the consumers have negative monotonous impression. Hence, we want to discuss if different country-of-origin effects affect consumer’s perceived quality by the sale of Korean cars in Taiwan. After correlation analysis and Lisrel model, we make conclusions below: 1.High cognition on country-of-brand has significant impact on consumer’s perceived quality than low cognition on country-of-brand. 2.The level of country technology of manufacture does not have significant influence on consumer’s perceived quality. 3.High cognition on R&D and design level of car country-of-design has significant impact on consumer’s perceived quality. Pan Wei-Hwa 潘偉華 2003 學位論文 ; thesis 102 zh-TW |
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碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 91 === In recent years, the production and marketing have changed due to enterprise internationalization. One obvious phenomenon is the increase of“hybrid productions”, which means country-of-brand and country-of- assembly are different. Here we would like to discuss on country-of-brand, country-of- assembly and country-of-design for country-of-origin. When consumers buy something, they would judge the product according to the country-of-origin if the information of it is not enough. This is called “country-of-origin effects.” Therefore, this study is to investigate the influence of country-of-origin effects on consumer’s perceived quality.
Besides, it is a good news for the consumers that many brands of cars all over the world come into Taiwan with the decrease and release of global trade tax, and more active car market after Taiwan joins WTO. However, according to survey, the sale of Korean cars in Taiwan is bad and the consumers have negative monotonous impression. Hence, we want to discuss if different country-of-origin effects affect consumer’s perceived quality by the sale of Korean cars in Taiwan. After correlation analysis and Lisrel model, we make conclusions below:
1.High cognition on country-of-brand has significant impact on consumer’s perceived quality than low cognition on country-of-brand.
2.The level of country technology of manufacture does not have significant influence on consumer’s perceived quality.
3.High cognition on R&D and design level of car country-of-design has significant impact on consumer’s perceived quality.
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author2 |
Pan Wei-Hwa |
author_facet |
Pan Wei-Hwa Lin Chih-Yuan 林志遠 |
author |
Lin Chih-Yuan 林志遠 |
spellingShingle |
Lin Chih-Yuan 林志遠 The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example |
author_sort |
Lin Chih-Yuan |
title |
The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example |
title_short |
The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example |
title_full |
The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example |
title_fullStr |
The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example |
title_full_unstemmed |
The Effect of Country-of-origin on Consumer’s Perceived Quality-Take The Sale of Korean Cars in Taiwan for Example |
title_sort |
effect of country-of-origin on consumer’s perceived quality-take the sale of korean cars in taiwan for example |
publishDate |
2003 |
url |
http://ndltd.ncl.edu.tw/handle/08065646219992536943 |
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