The Effect of Country-of-origin on Consumer’s Perceived Quality－Take The Sale of Korean Cars in Taiwan for Example
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 91 === In recent years, the production and marketing have changed due to enterprise internationalization. One obvious phenomenon is the increase of“hybrid productions”, which means country-of-brand and country-of- assembly are different. Here we would like to discuss...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08065646219992536943 |