A study on Strategic Alliance through Balanced Scorecarding

• Main Authors: Wang Tzu Chieh, 王子杰
• Other Authors: Y.M.Chen
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/45045261178224028740

碩士 === 元智大學 === 工業工程與管理學系 === 91 === The major of the economic system in Taiwan is the small business enterprise. Its adaptability of fortitude and resilience creates Taiwan economic miracle. Due to the change of the economics and governments in the domestic international market, and the transnational enterprises with rich resource, it’s difficult to manage increasingly. To maintain the position in the changeable environment and enhance its competition is the important topic. ‘Strategic alliance’ provides integration resource and cooperation exchanges to break the obstacle of strategy project that includes the funds, manpower, technique…etc. ‘Strategic alliance’ can be said the sharp weapon in the future of Taiwan. Using the strategic alliance resource appropriately will take the place of the old competition and respond the vigorous international environment. The research points out if the strategic alliance cannot be effectively planned, evaluated and done, it would result in member’s suspicion and fail to arrive at the target of organization. Using the evaluation system in time will help the enterprise evaluate its result and avoid the dilemma and the destiny of alliance dismiss. The up, middle and downstream of LED industry face their bottleneck during the process usually affects each other, so the structure of the strategic alliance becomes a trend in recent years. The partner suspect each other during the process, The results will eliminate the operator’s competive ability and even disintegrate, So it should to evaluate the partners practing performance. Thence, the study on strategic alliauce of LED industry using the balanced scorecard. As the results, the competive ability had been promoted by strategic alliance offectively in high competition market.