A Study on the Relationship between Personal Trust and Loyalty of Company-An Example of Bank''s Financial Specialists

碩士 === 大葉大學 === 資訊管理學系碩士班 === 92 === As the national income increases, the trend of investment becomes popular. With stress over consumers’ whole lifetime value to earn long-term transaction fees, banks have engaged in fierce competition for the market of wealth management. Financial specialists pla...

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Bibliographic Details
Main Authors: YANG TSONG BOR, 楊聰博
Other Authors: 陳建文
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/53110221018634397701