| Summary: | 碩士 === 逢甲大學 === 保險所 === 92 === This research investigates the relationship between the customers’ satisfaction and the personal factors and personality traits of motor insurance adjusters. Our research results show that the relationship between the customers’ satisfaction and the personality traits is not significant. For the personal factors, age and living-with-parents are significant, and marriage status, experience of claim application and favorite color are marginal significant related with the customers’ satisfaction.
The results of the logistic regression analysis reveal that age, experience of claim application and favorite color can explain the customers’ satisfaction significantly. The overall prediction power the logistic regression model is 72.3%. Within the model, the prediction rate power for the “bad” motor insurance adjusters is 94.4% and 619% for the “good” motor insurance adjusters.
The characteristics for the “good” motor insurance adjusters are ages above 30, married, having experience of claim application and preferring bright colors, (such as red, orange, white and yellow). The characteristics for the “bad” motor insurance adjusters are ages below 30, unmarried, having no experience of claim application and preferring dark colors, (such as green, blue and purple).
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