Relational Emotions and Leverage Effect in Customer Relationship Marketing
碩士 === 逢甲大學 === 國際貿易所 === 92 === Abstract Day and Montgomery (1999) pointed out the current marketing issues lie in how companies relate to their market? They must transform the dispersive transaction into relationship, and the acquirement of new customers into the retention of worth customers. And...
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56475266188934608064 |