A Study of Creating Meaningful Dual English-and-Chinese New Brand Name
碩士 === 逢甲大學 === 國際貿易所 === 92 === The coice of new brand name is a very important marketing decision. The brand name is just like a signal or a cue, communicating product information, product characteristics to consumers. Nowadays is the international age, whether foreign brand companies purpose to e...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70187531836177913800 |