The Impact of Stakeholder Management, Organizational and Resource Integration Mechanism on Integrated Marketing Communication Performance
碩士 === 義守大學 === 管理科學研究所 === 92 === The purpose of the study focuses on finding the effective factor of Integrated Marketing Communication (IMC). First, we clarified the definition, influence factors, constructs, outcomes and measurement of IMC. Then we built the relationships between sttakeholder ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84319246215063271888 |