| Summary: | 碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 92 === After thorough study, it has been found that since the issuance of scratch-off lottery tickets in 2002, many auspicious patterns have been used on the tickets. This fact is what motivated the researcher to conduct this study. This project focuses on auspicious Chinese patterns and lucky words. It investigates and analyzes the patterns and words that are said to attract wealth. The researcher is to find the visual constituents on the scratch-off lottery tickets, which serve as the design criteria. The visual constituents of auspicious patterns give lottery tickets more variety and demonstrate better lucky meanings so as to increase the ticket’s value in the collection.
The study used interviews with experts, the KJ method, and questionnaire surveys to locate auspicious words and patterns that represent wealth attraction. In addition, cluster analysis was used to anatomize all the elements used in the layout design of scratch-off lottery tickets. The researcher discovered eight different types of vertical and horizontal layouts. The research also studied the color cards of the Practical Color Coordinate System to analyze festive colors on the tickets, and found that the coloring of black and white auspicious patterns was based on the colors used in background images, main titles, and big and small ticket games.
The study’s results pinpointed auspicious patterns that could vividly represent meanings, and reflect a lucky, fortunate, and festive atmosphere. Moreover, they contain the collective valuable resource for reference of patterns used on scratch-off lottery tickets. The study investigated the public’s subjective satisfaction with the lottery tickets and used lucky words, auspicious patterns, and background images and layout of the tickets as the main elements for a lottery database. Flash could be used to create a design system for lottery ticket creation and offered users an integrative interface to make their own tickets in order to enhance practicality, interactivity, and fun of the lottery database provided by the study.
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